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We write personal blogs for a lot of reasons; to journal our days, to voice our opinions, to rant about what pisses us off and to make money.
What isn’t so obvious is why companies blog; especially companies who do business with other companies.
If a company is looking to hire your as a consultant, do they care about your opinions? Isn’t that what you’re selling?
Here’s a few reasons why your company needs to blog:
Not only do search engines love blogs, so do the media. A blog is the perfect platform to build your reputation as a thought leader. Media run to thought leaders as do conference organizers, educational institutions and industry leaders.
Companies do business with people.
By informing your potential clients what you offer and who you are, you have given yourself an advantage over the guy that simply left his brochure at your competitor’s reception desk.
Your blog is your gateway to your website.
It bears repeating; search engines love blogs. Because you will rank better, more businesses will find your (very expensive) website.
A Hubspot survey reported that small businesses with a blog receive 55% more website traffic and 97% more inbound links than those without a blog. Along with frequently refreshed quality content, Google loves inbound links the most!
There’s not a more valuable way to share relevant information to your customers and their influencers than by doing so on your blog.
Ray Hiltz is a Social Media Strategist with management roots in restaurant, hotel and performing arts.
A strong proponent for the power of collaborative communication and "humanized" digital networking, Ray writes about social media, social business and Google Plus.
His clients include hotels, restaurants, consulting firms, entrepreneurs, writers and individuals just trying to make sense of "social".
Ray is a popular speaker on Social Media, Social Business and Google+.
This entry was posted by Ray on January 31, 2011 at 08:00, and is filed under Blogging, Business. Follow any responses to this post through RSS 2.0.You can skip to the end and leave a response. Pinging is currently not allowed.