What a great article, true is that some companies haven"t jump in the Social Wagon, because they haven't fully understood what it is all about. Implementing a marketing campaign is ok, but with Social you need to think about the public first, and your products & services later. It will all come on its own. This is something that just a few companies have understood, but they are pionners, they have an advantage. A big advantage.
BTW I love the infographic you posted here.
@luislondon Thanks, Luis. You're right in saying that on the whole, we're still in the pioneer stage.
There's also the consideration that those companies that are client focussed & progressive will get it, those that aren't, won't. In our enthusiasm for the potential that social media has for business, we forget that they will not benefit or apply to all businesses.
Our challenge is to find the ones for whom social media will improve an already strong business model.