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Google customizes your searches by tracking your online preferences, profiles and geography. So if you’re searching for a good bagel and you happen to be in Montréal, some deli in the Bronx won’t come up first on your results page.
(Mind you, if you’re looking for a bagel, Montréal shops should be the only ones showing up in your results.)
Like Google, customizing your client’s searches for good service will improve both their experience with your business and your relationship with them.
Go above and beyond what your clients expect by knowing more about them.
What places have they visited before?
What are their interests?
Are they new to your business or city?
What experiences would they like to take away with them?
These questions can be answered through casual conversations that moves beyond:
“How may we help you?”
Like social media in general, if you show genuine interest in someone, you will receive their interest in return.
Customers getting what they expect is simply a transaction; getting more than they expect, is a gift.
Ray Hiltz is a Google Plus Specialist and Social Media Strategist helping small businesses establish their brands and build their communities on the social web.
A strong proponent for the power of collaborative communication and "humanized" digital networking, Ray writes about social media, social business and Google Plus.
His clients include hotels, restaurants, consulting firms, entrepreneurs, writers and individuals just trying to make sense of "social".
Ray is a popular speaker on Social Media, Social Business and Google+.