Do You Stalk Influencers?

Do you follow your niche celebs online, hoping to gain favour with these influencers by resharing, liking and +1ing them all over the web? Do you get pissed, and pull a Glenn Close when they don’t reciprocate? Among the first things we do when start on social media is to search out those stars to […]

Google+ : Ain’t Nobody Got Time for That!

This ever happen to you? You’re talking to a client and their response cues a song that plants an earworm in your head? Sweet Brown - Ain’t Nobody Got Time for Dat is the current resident of my cranium condo.   On our Google+ Tips Lunch Hangout chat this week, we talked about the Google+ advantages to search […]

When Did I Become a Media Company?

New media is changing us from channel surfing and page turning content consumers into content creators. That’s a good thing, right? More control, more voice, more…work.  Now that we’re our own media companies, how do we tap into the Mitch Joel in us?   When I heard Craig Silverman was doing a presentation at Social Media […]

9 Tips for Getting Started on Google+

“Where do I even start with Google+? It’s way too complicated.” I get that a lot. So on this week’s  Google+ Tips & Topics Lunch Hangout the esteemed panel was asked to give new Google+ users tips for getting started. The consensus was before sharing specific tips, the new “plusser” needed to address some marketing basics. So […]

Content Marketing: 5 Experts 5 Views

Whether you believe the current hype around content marketing is crap or crêpes, you’re not going to avoid it. I have my thoughts why it’s such a hot topic, but this post is not about my opinion, but the opinions of experts who I admire and have learned so much from. I moderated a panel discussion […]

Power Your Content Marketing with Google+

Content Marketing confuses me. It looks human but there’s something off putting about it. I thought marketing content was something advertisers have always done. Wait. They still are. They’ve just ripped off the label “social media marketing” and replaced it with this year’s buzzword. They’ve removed the “soul” and gone straight for the “food”. I […]

You’re On Google+, Now What?

 You’ve decided it was time to see what all the fuss was about Google Plus.     - with nearly 360 million active users, Google+ is second only to Facebook    - 70% of people search for your business first on Google. (Google+ is Google)    - Google+ posts are indexed almost immediately and indications are […]

Who is an Online Influencer?

  Is an online influencer someone that gets you to do something or to do something differently?   This is not my area of expertise which is why I refer to people like the following to enlighten me: Mark Schaefer –  Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing (affiliate) Jure Klepic […]