Posts tagged brands

Who is that Masked Brand?

Social media marketing is about humanizing your brand; engaging through conversation with followers and clients – building trust. Do we trust avatars or people? I recently attended an information session whose focus was to explain the business applications of social media. There was an emphasis [...]

5 Ways for Businesses to Build a Better Social Media Bridge

A day doesn’t that go by that I don’t join in a rant-fest with my friends about customer service. What drives us mad is the indifference, if not outright arrogance we are confronted with when trying to make our issues heard. It’s like we cross this very welcoming drawbridge into their  castle.  We [...]
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