Mark Schaefer Explains Why We’re Failing Social

    Mark W. Schaefer most definitely does not fail “social”, but he knows why so many of us do. I first met Mark through his renowned blog. After months of small provocations we got to meet in person and this week, Mark guested on my weekly Google Plus Hangout On Air show. That’s how “social” is supposed […]

Do You Repeat Yourself On Social Media?

At the risk of sounding like I’m repeating myself, we had another great Google+ Tips & Topics Lunch Hangout On Air on Tuesday. The conversation turned around the topic of repeat posting on social media platforms such as Twitter, Google+ and Facebook. Do we approach each platform differently? How much is too much?   The […]

5 Ways to Optimize Your Google+ Posts

“Search is a complicated and evolving art and science, so rather than focusing on specific algorithmic tweaks, we encourage you to focus on delivering the best possible experience for users.” – Google Thus spake Google. SEO is now content driven and the best possible experience for users is to provide content that is compelling enough […]

5 Basic Blogging Tips for Beginners

When I decided to be a Social Media Consultant after years in business and arts management, I wanted to create a blog that grabbed the attention of potential clients. Problem – There are a gazillion social media consultants and even more social media blogs offering similar content. Where to start? 1 – Make it personal […]