Mark W. Schaefer most definitely does not fail “social”, but he knows why so many of us do. I first met Mark through his renowned blog. After months of small provocations we got to meet in person and this week, Mark guested on my weekly Google Plus Hangout On Air show. That’s how “social” is supposed […]
At the risk of sounding like I’m repeating myself, we had another great Google+ Tips & Topics Lunch Hangout On Air on Tuesday. The conversation turned around the topic of repeat posting on social media platforms such as Twitter, Google+ and Facebook. Do we approach each platform differently? How much is too much? The […]
“Search is a complicated and evolving art and science, so rather than focusing on specific algorithmic tweaks, we encourage you to focus on delivering the best possible experience for users.” – Google Thus spake Google. SEO is now content driven and the best possible experience for users is to provide content that is compelling enough […]
What keeps us from moving beyond our comfort zone? Fear.
I recently re-read a blog post by Gini Dietrich where she said that the persistant excuses that CEO’s give for not having a presence online comes from fear.
My reflections upon reaching blog post number 100 and my commitment to being “social”.
Why a business blog? Blogs give your business the opportunity to speak to the market directly; in your own voice, on your own terms. More importantly, blogs give the market a chance to talk back and to share the conversation. It’s an ideal way for business entrepreneurs, coaches, consultants, speakers, authors and other professionals to […]
When I decided to be a Social Media Consultant after years in business and arts management, I wanted to create a blog that grabbed the attention of potential clients. Problem – There are a gazillion social media consultants and even more social media blogs offering similar content. Where to start? 1 – Make it personal […]
Does your business or company have a corporate blog? If not, it’s probably because: You don’t know what to write about You think you or your employees are too busy to blog You don’t want to reveal company secrets If you’re a small business owner, did you know that nearly half of your competitors will […]