Social Media Means Business
It’s time to take social media seriously; as seriously as you take your business.
There are two reasons why companies waver about making the jump to social media: the words, “social” and “media”.
Social has no place in business. Socializing at work is synonymous with slacking off. And “media”? Well, that advertising – isn’t it?
But because the competition is doing it and you can’t go to the washroom without seeing a “tweet this” or “like me” written on a poster, you find someone to put up a Facebook and Twitter profile on your website.
Now you can go on about your business like nothing’s really changed – or has it?
Your Facebook Page and Twitter account sit there like boys at a grade six dance; present but paranoid that some girl will actually ask them to dance.
I’m going to go out on a limb here by assuming you’re in business to sell your service or product for profit.
To compete you have to stand out from your competitors and the best way to do that is by being excellent at what you do and how you do it.
If you are both of these things, you want people to know it. By being present on the various social media platforms, you give exposure to your product or service and have the opportunity to engage with clients by getting feedback and sharing your expertise.
Social media provides businesses with tools to listen to and engage with anyone they wish to.
Integrating these tools into your business gets you off the sidelines and on to the dance floor.
Customers are more engaged than ever with their brands. They may “Google” to find you (and good luck if you’re not present on social media) but they will seek recommendations from their real and virtual friends before choosing you.
If your company doesn’t already prioritize customers service, social media may not help you. You’ll just end up stepping on a lot of toes.
But if client care is an integral part of your business culture, learn a few steps, get up on your feet, and sweep your customer off the floor.
