“The social media revolution we are seeing can be described as; real social media professionals who are taking the message and stage back from the fake, celebrity, authors and speakers that the media elected …”
He is a contributing blogger to the new company: Steamfeed: “a resource for marketing, social media, and tech information by real professionals; not the so called ‘experts’, ‘gurus’, ‘ninjas’ or ‘warriors’.
Robert is a man on a mission:
“Celebrity authors, speakers etc. haven’t actually taken a small company or medium brand and developed a strategy, executed a strategy and returned ROI. What they are, are celebrities that have a name or are known for something else previously – and that celebrity has given them a huge following. So they regurgitate and write stuff that we all already know except for the poor newbies coming into the industry.”
“… Many people that are passing themselves off as social media experts have not done in-depth analysis to develop understanding of social media – perhaps because they lack a cultural perspective – trying to fit old marketing theories into new communications mechanism without understanding symbolic & anthropological meanings….”
This is just a taste. Listen to the broadcast and let me know your opinion. I’ll be happy to share it with them.
These two celebrities, or should I say, professional social media revolutionaries are shooting with full arsenals!
Ray Hiltz is a Social Media Strategist with management roots in restaurant, hotel and performing arts.
A strong proponent for the power of collaborative communication and "humanized" digital networking, Ray writes about social media, social business and Google Plus.
His clients include hotels, restaurants, consulting firms, entrepreneurs, writers and individuals just trying to make sense of "social".
Ray is a popular speaker on Social Media, Social Business and Google+.
This entry was posted by Ray on September 22, 2012 at 11:54, and is filed under social media. Follow any responses to this post through RSS 2.0.You can leave a response or trackback from your own site.
Thanks, Daniel. It was fun and as you say, loaded with a lot of great content for anyone interested in trying to find their way through the land of social media Oz.
I'm noticing a lot of coverage about this on a lot of content platforms. Seems the social media hype balloon is deflating a bit and people are now people are starting to understand that it's the people not the platforms that matter.
@newraycom Exactly! It's time to really focus on what matters - RESULTS! Superficial numbers, like followers, likes, and Klout scores are no longer (or have never been, in my opinion) accurate measures of who can actually help a business with their social media efforts.
I'm glad there's a movement going on in the social sphere about this subject. It is much needed.
I watched the whole hour long panel, and I must say - AMAZING insights from Jure, Robert, and yourself! :) You did a great job at guiding the conversation, and even adding in your own point of view once in a while :)
This is a hot topic in social media right now, but it's also a necessary topic. Thanks to all of you for doing this!
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