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The rivalry between Facebook and Google+ makes for great copy but will there be an ultimate master of the world wide web?

Who knows?

Facebook could implode under the weight of its own complexity or Google+ could wait too long to introduce features that would make it more compelling for people to join.

Those things are beyond my control.

What I can control however, is where I put my time. And these days, when I go online, I go on Google+.

 

I believe that Google has a big advantage over Facebook.

  1. It’s public. You don’t need anyone’s permission to put them in your circles.
  2. It’s integrated. Google+ will work seamlessly with all its apps.

Do you have a Gmail, YouTube or Blogger account?

Do you need to be found on Google searches?

Do you use Google Docs or other Google Apps for business?

Do you notice these  google_1_button icons popping up everywhere?

If you like to network socially online, Google makes it very easy by giving you access to all of these tools that you are probably already using.

Facebook wants very much to give it’s members a complete internet experience within it’s platform.

Google is the internet.

“Facebook is where you follow your friends,
Google+ is where you follow your passions.”
– Guy Kawasaki

 

One of the biggest reasons people give for not going over to Google+ is that all of their friends are on Facebook and they don’t have time for another social media platform. (ok, that’s 2 reasons.)

I can understand that – most of my friends are there too. 

But there are times I want to hang out with friends and times I want to go out into the big world and discover new things and people.

That’s when I migrate over to Google+.

Social media, politics, technology, music, art, civil rights, satire – all of my passions are there.

It’s like having access to the biggest library in the world with the added bonus of being able to chat up the author and exchange comments with followers.

Oh, and did I mention, you don’t need an invitation!

 

Google+ is an open platform.

Everything that is published to “public” can be read by anyone on the internet.

You can make it private by sending your post to all, some or one of your circles – or even a single friend. 

It’s like Twitter – only better, because sometimes you need more than 140 characters to get your point across. Right?

What are your reservations about joining Google+?

 

Guy Kawasaki and Chris Brogan on Google Plus


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About Ray Hiltz

Ray is an experienced Social Media Strategist who works with companies to integrate "social" into their business culture. Connect with Ray on +Ray Hiltz