The fact is that for any self respecting SEO, this is what they've been practising since day one. It's always been about technical SEO, quality content, links and social. The social platforms may have changed since the early 2000s, but it's always been part of the strategy.
No strand of your marketing campaign should be designed or implemented in isolation - a holistic approach is vital - you need to take an integrated approach to email marketing, SEM, SEO, social media, content, trade shows & events, traditional media, telemarketing, and so on.
It's also important to say that all links are not created equal - you need a natural looking link graph - it's not the case that the more links you have the better, especially if they are the wrong types of links. It's the easiest way to get yourself excluded from the search index or penalized.
You also want to make sure that you're capturing search traffic not only from Google - so if you decide that G+ is your social network of choice, syndicate to the others that have more impact in other search engines.
Thanks for an insightful and thought provoking article.
@kittiewalker Thanks for the insightful comment, Kittie.
I'm by no means an SEO specialist so have been watching the reactions form the Google changes from the peanut gallery.
So this post is really is a question.
Witnessing the conversation at the breakfast the other morning, I found it interesting that people were defending their own particular areas of expertise but saying much the same thing which reflects much the same thought you did.
Marketing is anywhere you put a face to your business. An integrated marketing approach is needed to optimize our business.
Have a great weekend, Kittie.