Thanks Ray for the insight. I came across this via LinkedIn and want to add this is especially true for the regulated industries. My area of focus is in the life sciences and compliance is a big area of concern for this marketplace - adverse event reporting, off-label usage and misinformation on Wikipedia pages, for example. If employees are contributing to this in any way, problems can occur.
@JPJason Thanks for the feedback. Your industry is very sensitive to uncontrolled messages, but I would say that most of the issues you state are covered ion any employee policy under confidentiality and representation of the ocmpany clauses.
It is a bit of a mind field but there's nothing stopping staff from posting on social media networks anyway. The genie's out of the bottle.
Best hope is to adapt and manage it.
Not everyone can or should speak for the company. But those that mention the company in a post need to make it clear that their opinions are their own.
@newraycom Thanks Ray. I agree that it should be covered, and I must underline should. Many of our clients have to take the extra precaution though to monitor social media to be sure this does not occur due to disgruntled employees, improper training, overly eager employees, etc.