Comments on: Is Being Authentic Bad for Business?

By: 3 Strategies Forward, 5 Blog Posts Back

3 Strategies Forward, 5 Blog Posts Back — Fri, 28 Dec 2012 19:31:14 +0000

[...] Is Being Authentic Bad for Business? [...]

By: snouraini

snouraini — Fri, 03 Aug 2012 05:17:51 +0000

Oh Man, I love this post Ray, and I love you for who you are! I totally agree with you. Personally, I will not compromise my principles just to make a sale. Maybe that is the reason I am not swimming in money as a business owner, but that’s my way and I am sticking to it.

By: newraycom

newraycom — Thu, 02 Aug 2012 12:42:38 +0000

KlaudiaJurewicz Obviously, the social web and especially, Mark Zuckerberg’s little invention is breaking down that separation. I don’t think we can or should be totally transparant. It’s important that we have an interior place that we cal home.But if you’re interacting with people, you have to be a person, not a logo or spokesman for a brand.Balancing your personal and “company” personas is just another thing we have to juggle in our new socially connected world.Thanks for dropping by, Klaudia, appreciate the feedback.

By: KlaudiaJurewicz

KlaudiaJurewicz — Thu, 02 Aug 2012 05:57:36 +0000

Thank you for interesting post Ray. I think that some people still believe that they should/have to/or it’s just better that way – to have those 2 personalities – work-me vs. private-me. I think that trying to be consistent – being simply yourself in a long-term can only help to build the real and strong personal/professional brand.

By: kittiewalker

kittiewalker — Tue, 31 Jul 2012 17:12:40 +0000

newraycom Totally!

By: newraycom

newraycom — Tue, 31 Jul 2012 16:57:32 +0000

luislondon That certainly holds true as a brand, not to suggest that as a person, you have to be SEO friendly.The question of personal branding and “personality” would be an interesting discussion Thanks for dropping by.

By: newraycom

newraycom — Tue, 31 Jul 2012 16:52:37 +0000

kittiewalker Glad you enjoyed it, Kittie. The corporate culture is a holdover from the industrial revolution and Ford assembly line. We were expected to be cogs, not individuals. Individuals are hard to manage, cogs can be fabricated.

By: luislondon

luislondon — Tue, 31 Jul 2012 15:32:32 +0000

You mentioned that —As a consultant, I am my brand.— I do agree here and think that even if you work for a big corporation you are still your own brand, inside a big brand. Like an actor is a particular individual inside a big production movie.Staying true to yourself is the best you can do. Personally and professionally. This reminds me of something I heard at the Art of Marketing conference. —You are not who you say you are, you are what Google says you are—

By: kittiewalker

kittiewalker — Tue, 31 Jul 2012 12:22:31 +0000

Well put, Ray. I have absolutely no wish to be anything other than authentic in my business or personal life. When I worked in the corporate world things were very different and quite restrictive. I am a big part of the Indigo Girl brand and what you see is what you get. The Oliver Blanchard excerpt is spot on.

By: newraycom

newraycom — Mon, 30 Jul 2012 21:37:30 +0000

Mattias Gronborg For a very long time, there was a clear line between the “work” you and the “home” you. Social technology has turned that on it’s head. As mobile has extended the work day into evenings and weekends, social has blurred the distinction between professional and personal.We didn’t have to manage our personal information before.