Thank you for interesting post Ray. I think that some people still believe that they should/have to/or it's just better that way - to have those 2 personalities - work-me vs. private-me. I think that trying to be consistent - being simply yourself in a long-term can only help to build the real and strong personal/professional brand.
@KlaudiaJurewicz Obviously, the social web and especially, Mark Zuckerberg's little invention is breaking down that separation. I don't think we can or should be totally transparant. It's important that we have an interior place that we cal home.
But if you're interacting with people, you have to be a person, not a logo or spokesman for a brand.
Balancing your personal and "company" personas is just another thing we have to juggle in our new socially connected world.
Thanks for dropping by, Klaudia, appreciate the feedback.