Thank you for interesting post Ray. I think that some people still believe that they should/have to/or it's just better that way - to have those 2 personalities - work-me vs. private-me. I think that trying to be consistent - being simply yourself in a long-term can only help to build the real and strong personal/professional brand.
You mentioned that —As a consultant, I am my brand.— I do agree here and think that even if you work for a big corporation you are still your own brand, inside a big brand. Like an actor is a particular individual inside a big production movie.
Staying true to yourself is the best you can do. Personally and professionally. This reminds me of something I heard at the Art of Marketing conference. —You are not who you say you are, you are what Google says you are—
Well put, Ray. I have absolutely no wish to be anything other than authentic in my business or personal life. When I worked in the corporate world things were very different and quite restrictive. I am a big part of the Indigo Girl brand and what you see is what you get. The Oliver Blanchard excerpt is spot on.
Great topic Ray! Indeed! "I am my own competitive advantage". Everything we do today is branding. Even if we don't do anything. Would I hide anything for a contract? No. It's impossible to hide anything in our society today. This post made me think about a discussion I had earlier this year: Is it unprofessional to be personal? Or should I tweak it a bit more for you; is it unprofessional to be you?
@KlaudiaJurewicz Obviously, the social web and especially, Mark Zuckerberg's little invention is breaking down that separation. I don't think we can or should be totally transparant. It's important that we have an interior place that we cal home.
But if you're interacting with people, you have to be a person, not a logo or spokesman for a brand.
Balancing your personal and "company" personas is just another thing we have to juggle in our new socially connected world.
Thanks for dropping by, Klaudia, appreciate the feedback.
@luislondon That certainly holds true as a brand, not to suggest that as a person, you have to be SEO friendly.
The question of personal branding and "personality" would be an interesting discussion :-)
Thanks for dropping by.
@kittiewalker Glad you enjoyed it, Kittie. The corporate culture is a holdover from the industrial revolution and Ford assembly line. We were expected to be cogs, not individuals. Individuals are hard to manage, cogs can be fabricated.
@Mattias Gronborg For a very long time, there was a clear line between the "work" you and the "home" you. Social technology has turned that on it's head. As mobile has extended the work day into evenings and weekends, social has blurred the distinction between professional and personal.
We didn't have to manage our personal information before.