Comments on: How to Start Building a Social Business Strategy

By: newraycom

newraycom — Tue, 24 Jul 2012 23:19:31 +0000

@richmac Thanks for the feedback, Rich.
Your point on listening being integral to good content management strategy is very important and deserves its own article. (I look forward to reading it
The first commandment of social is Thou shalt listen. Without listening to what your followers are saying, you’re just broadcasting your own news.
And yes, I will keep you posted…

By: richmac

richmac — Tue, 24 Jul 2012 22:31:33 +0000

Sounds like a very worthy project Ray! You would have a lot of material to take a deeper dive just with these three key points! One thing that is often overlooked is how interconnected points one and two are. Many businesses sell themselves short in the content development category. Listening forms the basis for engagement on the big platforms, but it also provides the direction for what content should be developed. If a business assembled its team (maybe emphasizing the customer-facing employees’ role in developing content), they could brainstorm for 30 minutes and easily identify 50 to 100 of the common questions their clients and prospects ask. The answers will usually provide enough content for blogs, articles, case studies and virtually any content format they could think of. This type of exercise also reinforces the cultural commitment to being social because everyone has a hand in it.

Keep us posted on your progress with this – although I know you already plan to!

By: snouraini

snouraini — Tue, 24 Jul 2012 13:47:22 +0000

@jureklepic @newraycom Just sent out a couple of times through tungle (what a cool tool!). Feel free to propose other times. Looking forward to it!

By: newraycom

newraycom — Tue, 24 Jul 2012 12:23:52 +0000

@iMuriente Happy to validate:-) No matter what industry, some people get “social”, others don’t. My goal is to work with people that “get it.”

By: iMuriente

iMuriente — Tue, 24 Jul 2012 11:54:37 +0000

This is exactly what I do to help my clients. We are on the same page…awesome! Thanks for validating what I do! Sometimes IT people and others do not see value in Social Media action and those who do it. I know one day they’ll need it…if they ever want to expand their business’ horizons!

By: jureklepic

jureklepic — Tue, 24 Jul 2012 03:05:58 +0000

@snouraini @newraycom i am open to anything guys. lets tungle and set up something. Here is my tungel guys so you can see when i am free… It’s sync with my google calendar… http://www.tungle.me/jureklepic and lets pick up the time

By: snouraini

snouraini — Tue, 24 Jul 2012 03:01:24 +0000

@newraycom @jureklepic Definitely, we have to meet and plan a workshop for you for one of these Fridays (Open Social Media initiative), that is if you are interested. An of course, having Jure attend would be a treat!

By: newraycom

newraycom — Mon, 23 Jul 2012 23:35:43 +0000

@snouraini @jureklepic …And that’s precisely why it is so challenging developing business strategies for companies to integrate social networks and tools.
It’s more an exercise in change management that social media management.
We’re asking people to change they way they do business when they think all they are doing is changing the way they do advertising.
Thanks for dropping by, Sherry. Another hangout soon? (of course, you’re invited Jure)

By: snouraini

snouraini — Mon, 23 Jul 2012 22:27:00 +0000

Great project Ray! You are absolutely correct, social media is more than just marketing.

By: snouraini

snouraini — Mon, 23 Jul 2012 22:26:28 +0000

@jureklepic So well said Jure! It is more important to find what makes you unique. This new age of social media requires such a huge culture change!