Sounds like a very worthy project Ray! You would have a lot of material to take a deeper dive just with these three key points! One thing that is often overlooked is how interconnected points one and two are. Many businesses sell themselves short in the content development category. Listening forms the basis for engagement on the big platforms, but it also provides the direction for what content should be developed. If a business assembled its team (maybe emphasizing the customer-facing employees' role in developing content), they could brainstorm for 30 minutes and easily identify 50 to 100 of the common questions their clients and prospects ask. The answers will usually provide enough content for blogs, articles, case studies and virtually any content format they could think of. This type of exercise also reinforces the cultural commitment to being social because everyone has a hand in it.
Keep us posted on your progress with this - although I know you already plan to! ;-)
@richmac Thanks for the feedback, Rich.
Your point on listening being integral to good content management strategy is very important and deserves its own article. (I look forward to reading it ;-)
The first commandment of social is Thou shalt listen. Without listening to what your followers are saying, you're just broadcasting your own news.
And yes, I will keep you posted...