We live in a world where we all lead public lives. In a business setting, people want to know the person, not the personal. They want to know the values a person has, the type of interests they have – to know what they have a in common.
Challenge is to be a business and be human. The larger issue is developing trust. To establish trust you have to stand for something and show that through your status updates. Once you establish what you stand for as a brand that will guide your online activities.
Ray Hiltz is a Google Plus Specialist and Social Media Strategist helping small businesses establish their brands and build their communities on the social web.
A strong proponent for the power of collaborative communication and "humanized" digital networking, Ray writes about social media, social business and Google Plus.
His clients include hotels, restaurants, consulting firms, entrepreneurs, writers and individuals just trying to make sense of "social".
Ray is a popular speaker on Social Media, Social Business and Google+.