Peg is a perfect guest for a discussion about how to present a personality online.
She’s built a huge social media following by being responsive, helpful and authentic.
We feel we know Peg; that if she lived nearby, we’d invite her over for a barbecue.
Because Peg not only represents her own “brand” but also a large company, she’s an example of how businesses build better businesses by being social.
Business has always been personal. With the introduction social media technology, companies struggle to what they’ve always done naturally in their communities.
It’s as if businesses suffer from stage fright, intimidated by the technology and sheer size of potential audience.
Instead of acting naturally, every move is self consciously questioned.
G+ Tips & Topics Lunch Hangout
We discussed online privacy issues during the first half of the broadcast. What were some of the misconceptions that exists?
How much personal information is too much information? (TMI)
Finding that balance is a concern for many companies starting on social platforms.
Social Media enables social business
The basics of doing business don’t change because you’re online.
Being accountable, being honest and having good manners aren’t any less important because you’re you’re not sharing a physical space.
Work the social media space as you would a business networking event and unless you’re an ass in real life, you should be fine…
1. The internet is public.
Don’t post anything you wouldn’t want your mother or customer to read.
2. The internet is forever.
You may think no one will find you among the billions online, but the NSA aren’t the only ones interested in your personal information.
3. The internet wants to know everything about you.
But your clients don’t.
Watch our our thirty minute+ Hangout On Air and let me know your thoughts on the subject.
I’ve excerpted samples of our conversation below. Just click on the name and it will take to you their portion of the video. I’ve paraphrased their responses.
If you think you can be online and not be public, you’re mistaken. Being professional from day one is important.
We live in a world where we all lead public lives. In a business setting, people want to know the person, not the personal. They want to know the values a person has, the type of interests they have – to know what they have a in common.
There’s a changing tide in moralities. Different generations will accept a much different definition of what constitutes too much information.
Some people are their brands, and their branding is about pushing buttons. But you need to be careful. You can’t put the genie back in the bottle.
Life is messy – that’s life! Our personal lives don’t get left at the door. If people only see the amazing stuff, you won’t be seen as real. We can’t identify with perfection.
Challenge is to be a business and be human. The larger issue is developing trust. To establish trust you have to stand for something and show that through your status updates. Once you establish what you stand for as a brand that will guide your online activities.
The level of personal information you share depends on your company culture…
Having cultures defined and social media policies in place don’t negate having fun.
It it’s all business all the time, there’s no room for social.
If you’re interested in this topic, check out my blog post: Can You Be a Person and a Personal Brand?
Check out our weekly Google+ Tips & Topics Lunch Hangout every Tuesday at 12:15 pm ET. You can watch past shows on my YouTube channel.
About Ray Hiltz
Ray Hiltz is a Google Plus Specialist and Social Media Strategist helping small businesses establish their brands and build their communities on the social web. A strong proponent for the power of collaborative communication and "humanized" digital networking, Ray writes about social media, social business and Google Plus. His clients include hotels, restaurants, consulting firms, entrepreneurs, writers and individuals just trying to make sense of "social". Ray is a popular speaker on Social Media, Social Business and Google+.