I have always seen Social Media as Customer Service. Some companies have an excellent customer service, while others don't care about it. Yu know who notices the difference? The client! So no matter how small your business is, being Social, using social media tools or in person is key in any business. Who wants to make business with a grinch?
@luislondon Funny you should mention Grinch. I was deliberating using a Scrooge photo to demonstrate the change in business culture.
I couldn't agree with you more. At the core of a social business is a business that prioritises their clients.