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Google+  i/o 2013

The photo above is of Google VP, Vic Gundotra announcing the new and improved Google+ at the I/O Conference.

Yes, I watched it. And yes, I brewed me several pots of coffee in anticipation of the hours I’d spend wrapping my head around the changes.

 Overall, I think they’ve made a wise move to harmonize the Google Now look across all devices.

The new Google+ is all about the Cards.

They’re dynamic and responsive; flipping when you click an auto generated hashtag or moving front and centre when you want to write a post.

Because they reveal so little text, we have to hone our copywriting skills to  be noticed.

As Mike Elgan says:

Google’s new user interface is not anti-writer. It’s pro-reader. (And that’s a good thing for writers.)

I prepared a short SlideShare that gives an overview of the changes with some editorial and tips thrown in.

There are a few glitches such as the Communities welcome page is a mess, but overall, I’m happy with the changes.

Because I’m not a “chat” guy, I’ll have to get used to the new Hangouts which is a glorified Google Talk app. It is a smart move to grab more of the youth market, though.

 

How do you feel about the changes?

If you want to stay on top of Google+ news, sign up for my Weekly Google+ Tips Newsletter. You’ll also be invited to join our private subscriber community: Google+ Tips & Topics.

I bet you can figure what next week’s Hangout topic will be. :-)


About Ray Hiltz

Ray Hiltz is a Google Plus Specialist and Social Media Strategist helping small businesses establish their brands and build their communities on the social web. A strong proponent for the power of collaborative communication and "humanized" digital networking, Ray writes about social media, social business and Google Plus. His clients include hotels, restaurants, consulting firms, entrepreneurs, writers and individuals just trying to make sense of "social". Ray is a popular speaker on Social Media, Social Business and Google+.