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One of the people whose posts I make a point to read on Google+ is Gideon Rosenblatt. His philosophy of the “Soulful Company” reflects my hope that the corporate era of “greed is good” is history.


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In this excellent slide presentation, What is Google Plus? (really), Gideon demonstrates the innovative way Google has built a social networking platform based upon shared relationships and interests.

He calls it a Shared interest graph:

“A SERVICE FOR SHARING OUR INTERESTS WITH THOSE WHO SHARE OUR INTERESTS.”

 

I’ve written before about how I use each social networking platforms differently  (How I Use Social Media). My point was that new technology isn’t necessarily a “this or that” proposition, but a “this and that” one.

Although I’m a Google+ enthusiast, my mind is still open. I know the platform isn’t perfect; that its birth was premature and its mission to control the universe could be considered a tad overreaching.

I use it to follow and discover what’s interesting to me – and the people who share those interests.  It’s different than how I use Facebook which is to follow what’s happening in the lives of my personal friends and family. Or, how I use Twitter to share content with peers.

Everyone gets very passionate about their staked claim on the net. They shouldn’t. The net doesn’t belong to us. And neither does Facebook, Google, LinkedIn, Twitter etc.

We’re renting space and, depending on how we manage our privacy settings, the cost in personal information traded can be exorbitant.

Take a moment to scan through these slides and let me know what you think.

 

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About Ray Hiltz

Ray Hiltz is a Social Media Strategist with management roots in restaurant, hotel and performing arts. A strong proponent for the power of collaborative communication and "humanized" digital networking, Ray writes about social media, social business and Google Plus. His clients include hotels, restaurants, consulting firms, entrepreneurs, writers and individuals just trying to make sense of "social". Ray is a popular speaker on Social Media, Social Business and Google+.