I had the pleasure of moderating a panel discussion this week on the subject of: Social Media Pros and Celebrities: Why You Need to Know the Difference. The conversation reflected the participants; humourous, insightful and opinionated.
"We’re a small company. How are we going to come up with content everyday for our social media sites?” This question came up at a networking event that I attended this week called MEEX. I volunteered my advice that she "curate" some content. After the presentation, four people came up to me and asked what I meant by “curate". The problem when you get so immersed in a subject is that you start to speak "jargon" and "buzz words". A blog post was born.
My RSS feed is filled with lists and other SEO friendly posts that promises marketing and blogging success. My Twitter stream is polluted with spam and my Facebook could use a good exfoliation.
What drives and inspires me was the first question I was asked in this Hangouts On Air live interview yesterday. Luis London, who with Andrew Chen, run Kai Design & Communications, interviewed me on behalf of Social Media Breakfast Montreal for my upcoming appearance there on July 4th. We tried to keep it short, but in case it's still too long for you (even in light of its compelling content), I include a summary below.
Social media isn't a band aid or a bandwagon. It’s a part of a comprehensive business plan to make your company more collaborative, communicative and responsive. As such, it demands an investment of time and resources. How much, depends on the goals you set.
Wednesday I attended the 10th edition of Social Media Breakfast Montreal. The event was billed as a conversation with Julien Smith, and it was precisely that. If Research shows that eating a nutritious breakfast supports learning and academic achievement, then having Julien at breakfast can make you a bloody genius!
This post is a response to an article I read recently: Guy Kawasaki Explains How Entrepreneurs Are Getting Social Media All Wrong I follow Guy Kawasaki on many platforms. However, being a social media mentor doesn’t make him infallible.