social media

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5 Ways to Find Time to be a Social Business

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Social isn’t something you add to your business, it’s something you integrate into it. Making time for social is making time for your business.
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Embracing New Media with a New Attitude

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The alphabet, printing press, telegraph, telephone, television and the web were communication innovations that changed the world. Each was met with skepticism.
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Not on Google Plus Yet?

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Facebook could implode under the weight of its own complexity or Google+ could wait too long to introduce features that would make it more compelling for people to join. Those things are beyond my control. What I can control however, is where I put my time. And these days, when I go online, I go on Google+.
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Want Small Business Success with Social Media?

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Today, I signed up for Small Biz Success Summit 2012 and am looking forward very much to it. These summits are both dense with content and great for networking with companies and individuals who share an interest in using social media to improve their brand and bottom line.
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Tired of the Numbers Game?

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I feel that we are so inundated with metrics, stats and scores that we lose sight of the essence of what we’re measuring. It makes me think of the story of the elephant and the blind men; each person defining the whole by their own limited perception.
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Does Social Media Scare You?

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Given that bad customer service is rampant in our so-called “service” industry, I’m starting to believe that social media isn’t for everyone. There are companies that should be prohibited from using it until they can show that they are interested in investing time and dollars into client engagement.
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What’s Age Got To Do With It?

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I was recently at a party where someone asked me if I thought that my involvement in social media "at my age" was an exception. Once I was able to erase the image of Linda Evans bitch slapping Joan Collins from my head, I replied with another question. (It's the polite thing to do if the alternative is violence.)
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Social is Your Business

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The way we do business is changing. We live in a time where the line between private and public is ambiguous, where human connections, not business ones propel companies towards being “social”.
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Sharing is Caring on Google Plus

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Now Google+ is allowing us to do a similar thing with our circle friends.
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Confidence is Currency

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When I’m feeling insecure, I manage most times to “dust myself off, pick myself up and start all over again.” But what happens when the whole world is feeling insecure? What happens when dusting yourself off and starting all over again calls for international cooperation and compromise?
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