Social Business

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Being Social Ain’t Cheesy

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The marketing and media pundits say that the talk about social media has turned from “what” to “how”.

Integrating social into your business is more than knowing how to set up a Facebook or Twitter account.

It’s the building of a culture of collaboration and engagement with More >

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Social is Everyone’s Business

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Fundamentally we’re all social animals, right?

So why the aversion to the word social in business?

It seems to be ok if we’re talking about social media marketing. But when applied to a whole enterprise, the word social conjures up time wasted and lost productivity. It’s not More >

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