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Stand Out from the Crowd

There are millions of blogs out there, but there is only one “you”.

The trick is to reveal your individuality through your writing so that people can find you.

To stand out you must write, video, or speak with your own voice.

You want your blog to represent your personality.  How many times have your met someone after reading an article by them and experience a disconnect between the person standing in front of you and the writer of that article?

Like beginning a new friendship, it takes time and familiarity to relax and be yourself.

Write in an active voice.

This is something that I am constantly on the lookout for when I edit.  Use the present tense and minimize strings of subordinate clauses. “Having checked the temperature outside, I think that I should wear my wool coat.”  or  ”It’s cold out. I’m wearing the wool coat today.”?

Tell stories.

People like narratives. It’s what makes a blog personal as opposed to instructional. Tell stories from your life or from someone else’s life. Give context to your post by giving examples. It’s more personal.

Stick to your topic.

And I can add, keep it short.  The number of blogs are ever expanding and the amount of time we have to read them, ever diminishing.  Do you reader a favour and get to the point. You can go off in tangents in the comment section.

Don’t be a perfectionist.

You can’t be perfect, so don’t try. I wrote a personal blog awhile back, Now Ain’t That Perfect where I spoke of how limiting self censorship can be. If you wait until your post is perfect before you publish it, chances are you will have stripped any traces of personality from it. It’s a blog, not a thesis – chill.

Please feel free to leave a comment – in your own voice, of course.

About Ray Hiltz

Ray Hiltz is a Google Plus Specialist and Social Media Strategist helping small businesses establish their brands and build their communities on the social web. A strong proponent for the power of collaborative communication and "humanized" digital networking, Ray writes about social media, social business and Google Plus. His clients include hotels, restaurants, consulting firms, entrepreneurs, writers and individuals just trying to make sense of "social". Ray is a popular speaker on Social Media, Social Business and Google+.