Posts by Ray
Welcome to My Google+ Office
05 days ago
by Ray
in Social Business
Google Plus is where I do business.
At a time when business is “personal”, it’s the perfect environment for marrying the two.
Whether you separate your profile from your brand page or not, you’re able through “circles” and “Communities”, to tailor your message to your audience – all from one [...]
Is SEO Evolving into BMO: Business Marketing Optimization?
21 week ago
by Ray
in Google Plus
Social Media Breakfast Montreal (SMBMTL) last Wednesday gave me much to think about.
The presentation and conversation that followed reflected the fluid state of digital marketing: content, Social and SEO.
Joe Issid founder and Managing Editor of The Scrib, an online humour magazine, spoke [...]
A Spoonful of Content Helps the Advertising Go Down.
22 weeks ago
by Ray
in Social Business
Given the hype around content marketing, it’s not difficult to understand why marketers have taken to it like Don Draper to a bottle of scotch.
Encouraged by Google’s emphasis on content as one of the three pillars of SEO and discouraged by consumer’s dislike of advertising, marketers have [...]
Mark Schaefer: Content Marketing Workshop (Interview)
03 weeks ago
by Ray
in social media
Mark Schaefer is coming to Montreal!
He will be giving a content marketing workshop that will show us how we can Cut Through the Clutter to get our content noticed.
Content marketing and Influence is the blog buzz of the moment. You can’t open a page without tripping over these [...]
Hey Google+ What’s New?
01 month ago
by Ray
in Google Plus
The photo above is of Google VP, Vic Gundotra announcing the new and improved Google+ at the I/O Conference.
Yes, I watched it. And yes, I brewed me several pots of coffee in anticipation of the hours I’d spend wrapping my head around the changes.
Overall, I think they’ve made a wise move to [...]
Power Your Content Marketing with Google+
31 month ago
by Ray
in Google Plus
Content Marketing confuses me.
It looks human but there’s something off putting about it.
I thought marketing content was something advertisers have always done.
Wait. They still are.
They’ve just ripped off the label “social media marketing” and replaced it with this year’s buzzword.
They’ve [...]
The Ballad of Connie and Clive – a Social Media Romance
41 month ago
by Ray
in social media
(This post is an indulgent bit of fun. I had an idea that made me giggle so I went with it. Hope you enjoy. Disclaimer: Any resemblance to anyone living or dead is purely coincidental. No consultants or small business owners were harmed in the process of writing this post.)
This is the story of [...]
You’re On Google+, Now What?
21 month ago
by Ray
in Google Plus
You’ve decided it was time to see what all the fuss was about Google Plus.
- with nearly 350 million active users, Google+ is second only to Facebook
- 70% of people search for your business first on Google. (Google+ is Google)
- Google+ posts are indexed almost immediately and [...]
Why Isn’t Social Media Working For Small Business?
192 months ago
by Ray
in social media
Did you see this headline this week?
Study: Social media a bust for small businesses
I did, but hadn’t given much thought since it’s become clear that small business has been struggling with social media for a long time.
I recently talked to a friend bemoaning the fact that I felt I was banging [...]
Who is an Online Influencer?
352 months ago
by Ray
in social media
Is an online influencer someone that gets you to do something or to do something differently?
This is not my area of expertise which is why I refer to people like the following to enlighten me:
Mark Schaefer - Return On Influence: The Revolutionary Power of Klout, Social Scoring, and [...]
