Excellent post Ray. I especially agree with your statement, "The problem is not one of managing social media but of managing people." It seems businesses tend to project their problems on the medium instead of the heart of the issue, which is their people.
@DaveGallant So true. Seems that social is seen through the prism of technology as opposed to behaviour. That's always been the problem, hasn't it - always about the media and not about the social.
Appreciate your feedback, Dave. Been way too long since we last talked. Got a Moosehead waiting :-)