Hi Ray! Thanks for this insightful post! Isn't social media already a "niche", in the much broader field of communications? Also, I think being a "generalist" rather than a "specialist", particularly in this domain evolving at reckless speed, is an amazing asset (or even a must!). I believe this is what most people need: a guide. Someone who knows the area enough to give them directions, suggest sites and activities, or plan an itinerary based on their specific needs, interests, budget and time. Because for me, social media are like an exciting foreign land I'd visit. I want to see everything and go everywhere, but obviously I dont have the money, energy, or time to do so. I dont want someone else to do the trip for me, but I need help making the best choices through my own journey. Hope this answers the question you asked in your video!
Keep up the good work!
Eve, your argument for being a generalist is very compelling and I have to admit, it's where I feel most comfortable. Although every blog post about succeeding in social media tells you that the narrower your niche the more successful you'll be, I believe, like medicine, the general practitioner is best positioned to assess the whole body and refer to a specialist for the parts that aren't working as they should.
Thanks very much for your comment.