Google Plus Picks of the Week
I want you to get the most out of Google Plus.
To help you do that, I’ll be sharing some of the best Google Plus articles that I’ve come across in the past week. You’ll be seeing articles here about specific Google Plus products like, Hangouts, Circles, and Communities as well as related topics such as SEO, content marketing, and social networking.
I hope you enjoy and find the articles insightful, provocative and entertaining. I look forward to your feedback.
Why you should read: The “Hangout Helper”, Ronnie Bincer shows us how to properly set up a Hangout on Air (HOA) using the Event feature.
October 23, 2013 · Plus Your Business · HOA Events are fantastic places to create interaction and build valuable relationships. They allow you to combine the power of a HOA (Hangout on Air) with the Event tool’s awesome ‘Landing Page’ features. Events are pages on Google Plus that host activity that starts at a certain date and time. We recently had an HOA Event to host a live video demonstration (HOA)… Open this article
Why you should read: Gray MacKenzie shows us why Google Plus is so much more than another social network citing the impact of +1s and Google authorship.
October 23, 2013 · blog.hubspot.com · by Gray MacKenzie October 22, 2013 at 10:00 AM People tend to think of Google Plus as just another social network, built as Google’s challenge to Facebook’s incredible growth over the past decade. What most people don’t realize, however, is the SEO value that makes Google+ so much more than just a social networking platform. How so? Studies show a powerful correlation between search rankings and the number of Google +1′s received by a URL. Searchmetrics found Google +1′s to… Open this article
Why you should read: One look at focus social networks are placing on visuals will clue you in to the importance of including images to your content. In this post, Dan Tynski looks specifically at Google Plus and an Italian study by the University of Trento that looks at what elements of those images contribute to +1′s, shares and comments.
October 23, 2013 · Content Marketing Institute · A new study, coming out of the University of Trento in Italy, takes a look at what types of visual content have the most viral potential on Google+. Although the study focuses on this one social network, the implications of its findings are intriguing and provide insights that can translate to other social platforms. Comparing image attributes such as static vs. animated, portrait vs. landscape, color vs. black and white, and a variety of others, the study also points to… Open this article
Why you should read: Chris Abraham warns us to get our “papers” in order. Google Plus has been identified as Google’s “identity” platform. Hummingbird is the latest move towards making sure that verified authors only reach the choice SERP destination. And if you like irony, this is an entertaining as well as insightful read.
October 15, 2013 · Social Articles | Business 2 Community · Why is Google being such a dick? Why are they cinching the noose so tightly that they’re killing droves of innocents, possibly including you? Because there’s not only billions of dollars being spent of getting to the top of Google, but everything to lose — losing just one spot, going from 2nd to 3rd, to say nothing about going from a top-three organic result on Google to the fifth spot. Heaven forbid, the second page. The third! And, because there’s… Open this article
Why you should read: It’s hard to write about SEO and not mention Google Plus. In this article, Jim Doughertytakes a look at the importance of SEO and the causal relationship between social signals and search. He takes a look at Facebook, Google Plus, Content Marketing and link building. My favourite is his apologetical advice to business to get active on Google Plus. At-a-boy, Jim!
October 21, 2013 · Vocus Blog · A few months ago, moz.com released the results of their annual SEO study describing the observed correlation of specific variables to high-traffic search engine results pages (SERPs). It showed high (relative) correlation between social signals from Google Plus and Facebook to the higher-ranking results on these SERPs. An ancillary aspect of that study was to survey a pool of professional SEOs to understand how they interpret the contribution of different variables for search. The results of that survey, or more… Open this article
I’m using the collaborative curation too, Spundge to do this anthology. If you curate content, I recommend you checking it out. (affiliate)
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- “How To Hack Google Plus For SEO Value” · HubSpot · Oct. 23, 2013 · Blog.hubspot.com
- “Avoid This Costly HOA Event Mistake” · Oct. 23, 2013 · Plus Your Business
- “4 Tips for Making Visual Content Go Viral — and Benefit Your Business” · Oct. 23, 2013 · Content Marketing Institute
- “2014 Marketing Trends: SEO in 2014” · Jim Dougherty · Oct. 21, 2013 · Vocus Blog
- “Google Demands Your Papers With the Hummingbird Algorithm Update” · Chris Abraham · Oct. 15, 2013 · Social Articles | Business 2 Community
About Ray Hiltz
Ray Hiltz is a Google Plus Specialist and Social Media Strategist helping small businesses establish their brands and build their communities on the social web. A strong proponent for the power of collaborative communication and "humanized" digital networking, Ray writes about social media, social business and Google Plus. His clients include hotels, restaurants, consulting firms, entrepreneurs, writers and individuals just trying to make sense of "social". Ray is a popular speaker on Social Media, Social Business and Google+.