It’s Friday and if I was still working in an office, I’d probably be enjoying a TGIF cocktail at a neighbourhood resto about now.

But I’m home still banging away on my keyboard waiting while my 3 day old pâté chinois reheats for it’s third and final serving.

I had signed up quite awhile ago for the Facebook Success Summit 2010 (FBSS10).  It’s a series of webinars on Facebook marketing with sessions lead by many of my favourite “trust agents”: Brian Solis, Darren Rowse, Jay Baer, Amy Porterfield and Mari Smith.

So in preparation for the summit, I’m going through my bookmarks and picking out some of the most helpful Face Book posts that I have found. Some are very general and cover all the important elements of creating an effective “page” while others address specific topics like SEO/SMO.

1. Facebook Marketing: How To Balance Personal and Professional

What’s the difference between a profile page and a business page is one that pops up a lot in conversations about Face Book marketing.  Mari answers this very thoroughly in this post.

2. How to Add a Custom Landing Page to Your Facebook Fan Page

The idea behind this is post is that you want to have a clear and inviting page that provides visitors with an immediate sense of who you are, what you do, why they should become a fan, AND you want to provide a call to action with a nice visual to your “like” button.

3. Facebook Marketing: Ultimate Guide

This is a step-by-step SMM (Social Media Marketing) strategy for promoting your business on Facebook.

4. 14 Powerful Tips for Marketing on Facebook

There is much more to marketing on Face Book than just creating a profile.  Keeping your fans engaged is the key. Don’t be a brand, but be a community they love being a part of.

5. The 10-Point Checklist For Your Facebook Page
(video)

Where do you go for your Facebook info?


email

About Ray Hiltz

Ray Hiltz is a Social Media Strategist with management roots in restaurant, hotel and performing arts. A strong proponent for the power of collaborative communication and "humanized" digital networking, Ray writes about social media, social business and Google Plus. His clients include hotels, restaurants, consulting firms, entrepreneurs, writers and individuals just trying to make sense of "social". Ray is a popular speaker on Social Media, Social Business and Google+.