So in preparation for the summit, I’m going through my bookmarks and picking out some of the most helpful Face Book posts that I have found. Some are very general and cover all the important elements of creating an effective “page” while others address specific topics like SEO/SMO.
The idea behind this is post is that you want to have a clear and inviting page that provides visitors with an immediate sense of who you are, what you do, why they should become a fan, AND you want to provide a call to action with a nice visual to your “like” button.
Ray Hiltz is a Social Media Strategist with management roots in restaurant, hotel and performing arts.
A strong proponent for the power of collaborative communication and "humanized" digital networking, Ray writes about social media, social business and Google Plus.
His clients include hotels, restaurants, consulting firms, entrepreneurs, writers and individuals just trying to make sense of "social".
Ray is a popular speaker on Social Media, Social Business and Google+.