Good article. Oh, and no one follows pages? (TC referene, not Ray's) TechCrunch seems to think that throwing up a page will get return. Maybe it's bitter grapes because TC only has 3400 followers on G+ and Mashable has over 40,000 and a verified business profile page too.
My page for my Apps software page has 732 followers, and I personally have 14,000. G+ is by no means dead.
TechCrunch is NOT the favorite among us G+ users, in fact, my friends on G+ know that they publish mostly rumors, what ever will bring them traffic. Mashable is a bit better, but when it comes to AOL rags like Huffington Post and TC, we are not all that apt to follow their writers or their brand in my circles.
Glad to see you got the point of how powerful G+ business pages can be Ray!