0 Flares Filament.io Made with Flare More Info'> 0 Flares ×


Blogging is hard.

Yes, we may love writing and may be passionate about our niche but coming up with ideas and posting on schedule while

keeping SEO and optimization in the back of our heads  is work.

Believe me, I know the pain of giving birth to a 500 word bundle of toil.  Regardless if the gestation period has been months, weeks or minutes, hitting that publish button still makes me feel like I want to stretch back and light up a smoke. (I don’t -  because it’s bad for you.)

Making the blog readable

I came across this article by Michael Martin of Pro Blog Design that I had saved a while ago and recently found while tidying up my desk.  He lists 30 tips, here are 10:

1- Underline your links. Readers expect links to be underlined, so don’t disappoint.  (I write my posts on Windows Live Writer which does this automatically)

2 – Keep it brief. Odds are that if you’ve written something in 50 words, you could probably say it just as well in 30.

3 – Try to organize your page into:  Title – Intro – Heading – Text – Subheading – Text.  The exact formatting depends on your blog type, but by dividing it into clear sections,  your page has a more logical flow.

4 – Refrain from breaking up posts with images in the middle unless they are an integral part of the content.  This will interrupt the readers thought train.

5 – Don’t change font colours when styling italics and bold. Doing so will only confuse readers about what is and isn’t a link.

6 – Use images at the start of the post. They’re there to draw  users into an article.

7 – Blocks of text are bad. Nothing scares a web user away more than a wall of text. A little breathing room, please.

8 – Indent your lists. Show that they aren’t just more paragraphs.

9 – DON’T USE ALL CAPITALS ON BODY TEXT. Making all of the letters a similar size reduces the different between them, making it much slower to read. And no one likes a shouter.

10 -Too many paragraphs is better than too few. When writing on paper, paragraphs might commonly be 4 or 5 sentences long. On the web, shorter paragraphs of just 2 or 3 sentences are common because they present the point of the paragraph in a nice, bite-size chunk.

What tips would you add?

About Ray Hiltz

Ray Hiltz is a Google Plus Specialist and Social Media Strategist helping small businesses establish their brands and build their communities on the social web. A strong proponent for the power of collaborative communication and "humanized" digital networking, Ray writes about social media, social business and Google Plus. His clients include hotels, restaurants, consulting firms, entrepreneurs, writers and individuals just trying to make sense of "social". Ray is a popular speaker on Social Media, Social Business and Google+.