Google Plus Strategies for Building Brand Authority

How can Brands increase authority, engagement and visibility in Google Plus and Google Search? Mark Traphagen gave a presentation at the MozCon Conference where he shared strategies for building brand authority via Google Plus.  Engagement is pivotal to a brand’s success in building a community and forming networks that will come face to face (or face to logo) in personalized searches. […]

About Ray Hiltz

Ray Hiltz is a Google Plus Specialist and Social Media Strategist helping small businesses establish their brands and build their communities on the social web. A strong proponent for the power of collaborative communication and "humanized" digital networking, Ray writes about social media, social business and Google Plus. His clients include hotels, restaurants, consulting firms, entrepreneurs, writers and individuals just trying to make sense of "social". Ray is a popular speaker on Social Media, Social Business and Google+.

How to Create Custom Hangout Lower Thirds

    If you host or guest on a Google+ Hangout On Air, you’ve probably seen those “newsroom” like bars at the bottom of the screen identifying the person above it. These bars are referred to as “lower thirds”.  Google+ Hangouts has a third party app called the Hangout Toolbox. This is the number one […]

About Ray Hiltz

Ray Hiltz is a Google Plus Specialist and Social Media Strategist helping small businesses establish their brands and build their communities on the social web. A strong proponent for the power of collaborative communication and "humanized" digital networking, Ray writes about social media, social business and Google Plus. His clients include hotels, restaurants, consulting firms, entrepreneurs, writers and individuals just trying to make sense of "social". Ray is a popular speaker on Social Media, Social Business and Google+.

Google Authorship & Authority | HOA with Mark Traphagen

  I had the pleasure this week, of interviewing  Mark Traphagen, on the G+ LunchBunch Show. Mark is the Senior Director of Online Marketing at Stone Temple Consulting and is the recognized authority on Google Authorship.   In this Hangout On Air (HOA) show, Mark explains what Google Authorship is and what it “ain’t”. Adding to the confusion and misinformation about Google […]

About Ray Hiltz

Ray Hiltz is a Google Plus Specialist and Social Media Strategist helping small businesses establish their brands and build their communities on the social web. A strong proponent for the power of collaborative communication and "humanized" digital networking, Ray writes about social media, social business and Google Plus. His clients include hotels, restaurants, consulting firms, entrepreneurs, writers and individuals just trying to make sense of "social". Ray is a popular speaker on Social Media, Social Business and Google+.

How Semantic Search Affects Your Marketing

You may have heard the term “semantic search” and thought it was just academic or SEO lingo that had little effect on your day to day business. You’d be wrong. If you have an online presence, you will be affected by the growing importance of semantic search and would be wise to take steps to make […]

About Ray Hiltz

Ray Hiltz is a Google Plus Specialist and Social Media Strategist helping small businesses establish their brands and build their communities on the social web. A strong proponent for the power of collaborative communication and "humanized" digital networking, Ray writes about social media, social business and Google Plus. His clients include hotels, restaurants, consulting firms, entrepreneurs, writers and individuals just trying to make sense of "social". Ray is a popular speaker on Social Media, Social Business and Google+.

Are You Taking A Summer Social Media Break?

  Victoria Day and Memorial Day long weekends are now behind us and we’re about to launch ourselves into into those lazy, hazy, crazy days of summer. After this very long and hard winter, sitting on a deck chair and catching some “rays” seems like a mighty fine idea. We may be ready for a summer […]

About Ray Hiltz

Ray Hiltz is a Google Plus Specialist and Social Media Strategist helping small businesses establish their brands and build their communities on the social web. A strong proponent for the power of collaborative communication and "humanized" digital networking, Ray writes about social media, social business and Google Plus. His clients include hotels, restaurants, consulting firms, entrepreneurs, writers and individuals just trying to make sense of "social". Ray is a popular speaker on Social Media, Social Business and Google+.

Hangouts On Air, The YOU Network

  The recent boom in scheduled Hangouts On Air (HOAs) reminds me of the early days of community cable channels and public access television. Everyday on Google Plus and YouTube, there are dozens of regularly scheduled HOA shows. Each has a community of engagers who tune in each week to watch, comment, ask questions and […]

About Ray Hiltz

Ray Hiltz is a Google Plus Specialist and Social Media Strategist helping small businesses establish their brands and build their communities on the social web. A strong proponent for the power of collaborative communication and "humanized" digital networking, Ray writes about social media, social business and Google Plus. His clients include hotels, restaurants, consulting firms, entrepreneurs, writers and individuals just trying to make sense of "social". Ray is a popular speaker on Social Media, Social Business and Google+.

Is Your WordPress Site Secure?

  What happens when your online office has been broken into, your files scattered all over and your walls defaced with graffiti? What do you do when the landlord padlocks the door and you can’t gain access until you agree to let him destroy everything inside “just in case the burglar is hiding somewhere in there”.   This […]

About Ray Hiltz

Ray Hiltz is a Google Plus Specialist and Social Media Strategist helping small businesses establish their brands and build their communities on the social web. A strong proponent for the power of collaborative communication and "humanized" digital networking, Ray writes about social media, social business and Google Plus. His clients include hotels, restaurants, consulting firms, entrepreneurs, writers and individuals just trying to make sense of "social". Ray is a popular speaker on Social Media, Social Business and Google+.

Are You Ready for Holacracy?

  Brendan Tully Walsh talking Holacracy on #GPlusLunchBunch What happens when the boss fires himself and declares a Holacracy? Chaos or egalitarian paradise? Neither, according to Brendan Tully Walsh, my guest this week on the GPlusLunchBunch show. I asked Brendan to join us around the Hangout On Air lunch table to talk about his experience […]

About Ray Hiltz

Ray Hiltz is a Google Plus Specialist and Social Media Strategist helping small businesses establish their brands and build their communities on the social web. A strong proponent for the power of collaborative communication and "humanized" digital networking, Ray writes about social media, social business and Google Plus. His clients include hotels, restaurants, consulting firms, entrepreneurs, writers and individuals just trying to make sense of "social". Ray is a popular speaker on Social Media, Social Business and Google+.

Mark Schaefer Explains Why We’re Failing Social

    Mark W. Schaefer most definitely does not fail “social”, but he knows why so many of us do. I first met Mark through his renowned blog. After months of small provocations we got to meet in person and this week, Mark guested on my weekly Google Plus Hangout On Air show. That’s how “social” is supposed […]

About Ray Hiltz

Ray Hiltz is a Google Plus Specialist and Social Media Strategist helping small businesses establish their brands and build their communities on the social web. A strong proponent for the power of collaborative communication and "humanized" digital networking, Ray writes about social media, social business and Google Plus. His clients include hotels, restaurants, consulting firms, entrepreneurs, writers and individuals just trying to make sense of "social". Ray is a popular speaker on Social Media, Social Business and Google+.

Are We Hooked on Personal Validation?

We have to be human online. We need to be authentic and personal so we can build real relationships and engagement. The reward?  We’ll receive validation through hundreds of “likes” and “plus 1′s”. But how much is that validation candy affecting how we portray ourselves online? On this week’s #GPlusLunchBunch show, we talked about the possible blurred lines […]

About Ray Hiltz

Ray Hiltz is a Google Plus Specialist and Social Media Strategist helping small businesses establish their brands and build their communities on the social web. A strong proponent for the power of collaborative communication and "humanized" digital networking, Ray writes about social media, social business and Google Plus. His clients include hotels, restaurants, consulting firms, entrepreneurs, writers and individuals just trying to make sense of "social". Ray is a popular speaker on Social Media, Social Business and Google+.